Same strategy, same story. Compare the art direction, product staging and motion.
Human moment → Explanation → Support → Proof → Purchase
Brand System v1.1 · pp. 42–45Qualitative design assessments, not measured conversion results. A hybrid can borrow traits without changing the content spine.
Record each founder’s view, then capture the direction and what needs refining.
Notes stay in this browser. Export a copy to share with the founders.
Strategy and voice · supplied wordmark · Inter / Inter Display · Noto Sans Mono · master palette · 8 px spacing system · science on demand · responsible conversion.
Homepage: Hero → Moments → Why → Products → Proof → Learn → CTA.
PDP: Above the fold → Why it works → Go deeper.
SOURCE / pp. 8, 15–20, 23–36, 42–46
SKU names, support outcomes, formulation, activity units, dose, timing, quantities, pricing, testing statements and regulatory language.
Packaging text has not been adopted as approved website copy. Brand-book science examples are labelled as examples, not formula claims.
SOURCE / pp. 21, 52–55
Open Drive source
Open Drive sourceTypography uses Inter with optical sizing for display and Noto Sans Mono for labels. Human-moment photographs remain commissioned-image slots; no unrelated stock imagery is substituted. The Living Order Field shown here is a motion prototype awaiting final master artwork.